The Swedish brand Back is named after the designer behind the brand, Ann-Sofie Back. The Swedish designer is one of Sweden's most renowned designers. She has been a designer for Acne, and today she is the chief designer for Cheap Monday when she is not busy working on her own brand. Ann-Sofie Back's clothes are used diligently by world stars. You may have already seen her clothes on women like Beyoncé, Rihanna, Oh Land or Maid. The latter appeared Roskilde Festival in a BACK top and BACK shorts, both of which have the well-known BACK elastic logo. Back combines the crooked with the comfortable. The clothes are suitable for everyday use, but they still remain unique and exclusive. Back has over 100 dealers around the world, such as the Opening Ceremony in New York, Los Angeles and Tokyo.